New Trends In Nigeria's NOLLYWOOD Movie Industry
The contemporary Nigerian movie culture, Nollywood, experienced a lull in Production and Marketing activities in the last three years. This state of inactivity is largely the result of several factors including: a) the proliferation of movies with sub-standard production quality b) poor marketing and distribution infrastructure c) lack of professionalism in acting and directing d) piracy New trends in the industry, however, suggest fewer productions with improved quality, drastic changes in narrative structure, and a more effective marketing/distribution system. This presentation will examine how the lull in Nollywood has compelled a new direction in production and marketing/distribution approaches. Note: I served as a Research Consultant to the GMRC's initial Nollywood project in 2006. PRESENTATION AT GLOBAL MEDIA RESEARCH CENTRE. SOUTHERN ILLINOIS UNIVERSITY, CARBONDALE, ILLINOIS APRIL 2011